A sigh of relief was exhaled by women the world over when it became socially acceptable to get around in activewear. No matter what you’re up to, the sports luxe uniform is appropriate. (Remember these brilliantly funny girls from last year? Doing literally nothing in my activewear…)
This super-casual trend is called athleisure. And designers and celebrities are all catching on. Stella McCartney has been designing “performance wear” in conjunction with Adidas for years, while Rhianna has tied her name to a range for Puma. Kate Hudson launched her own line of affordable sportsgear a few years ago called Fabletics.
The craze has blurred the lines between fashion and sportswear, playing on the theory that feeling good in your gym gear will help motivate you to keep moving. The best part about it (besides the fact that it’s incredibly comfortable) is that the look is relatively hard to mess up. Bright colours block with even brighter colours. Trainers can be worn with jeans. And translucent pieces can be thrown over the top of practically anything to create layers.
Here’s a rundown of Vogue’s 5 Golden Rules of Atheleisure, plus 25 styles (both vibrant and safe) to take you from studio to street.
- Keep up with seasonal trends: It’s not good enough to wear old, ripped trackies and claim you’re on trend. It’s all about branded-leggings, an updating statement jackets and patterns.
- Invest in pieces that mix function and fashion: Performance fabrics is what sets the look apart from regular leggings.
- Accessorise appropriately: It only takes one addition to take your style from studio to street. Something as simple as a cool pair of sunnies or a silk bomber jacket are a sleek finishing touch.
- Dress for the occasion: While we are backing sportswear in casual settings, it still needs to be appropriate – no one sportsbras at brunch, please.
- When in doubt stick to neutral: If you’re having trouble breaking all the rules of fashion that athletic wear challenges, stick to something understated. Start by introducing patterns in monochrome before branching out.
By Talia Liolios