New brand P.E Nation is the ultimate in multi-tasking activewear. If you haven’t added a piece of this ultra-cool tomboy, ‘90s-inspired sportswear to your weekend wardrobe yet, you should – fast. Its growing popularity has meant appearances in wardrobes of the world’s most of fashionable It-girls. And it’s available in Canberra.
We spoke with the two, brilliantly creative and talented women behind the brand: Pip Edwards (P.E) and Claire Tregoning…
The new kid
Since launching in March this year, Aussie brand P.E Nation has graced the runway at Mercedes-Benz Fashion Week Australia, filled the pages of Vogue and scraped the surface of the global market. The brand is already sharing their fusion of active and street approach with 50 stockist worldwide – lucky Rebel Muse in Braddon included!
And they’ve caught the eye of some pretty big names in the trend-setting world, too. The likes of Kylie Jenner, Bella Hadid, Ruby Rose and Kourtney Kardashian have all been spotted in the streetwear.
The combination of bold, racecar-check prints and bright orange and blue colour blocking makes the brand hard to miss. Inspired by the tomboy attitude of one of the founders, Pip Edwards, the collection is vibrant, energetic and reflects a sense of confidence. It’s designed for busy, multi-faceted women, much like it’s founders…
Names behind the label
The two creative minds at the heart of P.E. Nation are Pip Edwards and Claire Tregoning, who are no strangers to the Australian fashion industry. The two have long left their fashion footprint in the collections of other high-end brands, including General Pants & Co, Topshop and Sass & Bide, which is where the duo met.
The stylish team share the same vision for the brand, which is ultimately a retro street vibe that could see them (as busy, fashion-addicted mums) through their days from the school run, to work meetings and an end-of-day workout.
“Claire and I actually represent our very own target market,” Pip tells onthecover. “We are active women who live a fast-paced life. We live and breathe fashion, we are mothers, and we love street-wear. We love seeing all women in P.E – we feel that we offer something for every stage of a woman’s daily life.”
Each collection is a mixture of multi-tasking coordinates fitting the foresight of the brand to create a label with no limitations on where it could be worn.
“We have created a brand that is acceptable to be worn everywhere. It’s just about how you wear it. You can take an active look to a day look just by switching up your shoes or your jacket,” she says.
In its short life-span, the brand has proved to be both practical and runway-worthy. The label has mixed functionality with attention-grabbing designs that can be styled back to suit your setting.
“Active-wear needs to translate beyond the gym. It’s no longer a trend, it’s a lifestyle, and we make pieces that cross over into all phases of your day and life,” Claire says.
Claire’s background in design and Pip’s creative flair has ensued a perfect partnership. The two have merged their active lifestyles to create collections both comfortable and fashionable inspired around art, architecture, music, blogs, ’90s street influences.
“We start with what we are feeling at the time and build the collection from there. What colours inspire us, what art inspires, what silhouettes we are into, and what outfits create the perfect P.E look,” Pip says.
By (activewear addicted) Talia Liolios